01Kitchens
For kitchen studios, designers and installation companies supplying and fitting complete kitchen projects.
PERFORMANCE MARKETING FOR UK HOME IMPROVEMENT
45 Qualified
Appointments.
90 Days. Guaranteed.
For kitchen, bathroom, window and door companies that supply and fit.
We build and run the complete acquisition system. From advertising and creative to real-person qualification and homeowners booked into your diary.
45 qualified appointments in your first 90 days,
or your money back.
Refund covers our first 90 days’ agency fees, not advertising spend or separately itemised third-party costs. Agreed budget, qualification and recorded follow-up requirements apply. Read the terms ↗
UK-wide · Trading for 3+ years · Fully done for you
GOOD WORK DESERVES
A FULLER DIARY.SWL / 01
A FULLER DIARY.SWL / 01
AD→ENQUIRY→HUMAN CHECK
THE OUTCOME
A qualified homeowner.An appointment in your diary.
01 / WHO WE HELP
You supply. You fit.
We fill the pipeline.
Built specifically for established home-improvement companies. High-value projects. Considered purchases. Homeowners ready for a conversation.
01
02Bathrooms
For bathroom showrooms and specialists supplying and installing complete renovations.
03Windows
For glazing companies supplying and fitting replacement windows and premium glazing.
04Doors
For specialists supplying and installing entrance doors, bifolds and sliding doors.
FOUR SPECIALISMS. ONE COMPLETE SYSTEM.
Working with supply-and-fit businesses across the UK.
02 / BEYOND LEAD GENERATION
A form fill isn’t
a full diary.
A name and number in a spreadsheet is only the beginning. We stay with the opportunity through follow-up, qualification and booking.
You need more qualified appointments.
We build the system to get you there.
05 / HUMAN QUALIFICATION
A real person adds judgement and checks the homeowner opportunity.
Explore each stage of the system. Illustration of the process, not live client data.
03 / HOW IT WORKS
The South West Leads
Growth System.
Every part works towards the same outcome: a qualified homeowner, ready to speak to your team.
- 01
Build the strategy
We understand your products, service area, capacity, margins and ideal projects. Then we map the next 12 months.
Your business. A clear direction. - 02
Create demand
We develop the offer, campaign and creative. Meta advertising brings it to homeowners, with fresh on-site content every 90 days.
The right message. The right homeowner. - 03
Capture & qualify
Campaign-specific funnels capture enquiries. CRM, SMS and AI follow-up respond quickly. Real people qualify the opportunities.
Automation for speed. Humans for judgement. - 04
Book & optimise
Qualified homeowners progress into your diary. We refine campaigns, creative and follow-up using the information that comes back.
Appointments. Learning. Improvement.
One connected system.
Fully done for you.
04 / WHAT’S INCLUDED
All the moving parts.
One accountable team.
The strategy, creative and sales infrastructure behind your next appointment. Built and managed together.
01
STRATEGY & DEMAND
Put your best work in front of the right homeowners.
Campaign Strategy
Positioning, offer, targeting and acquisition strategy built around your products, project values and service area.
Meta Advertising
We plan, launch and continually optimise Facebook and Instagram campaigns for high-value homeowner projects.
Ad Creative
Campaign concepts, copy and visuals that show the right homeowner why your business is worth speaking to.
Quarterly On-Site Content Production
Every 90 days, our content team returns to capture fresh photography, video and social-first material around your projects, showroom, products and people.
02
CAPTURE & CONVERT
Give every enquiry a clear next step.
Landing Pages & Funnels
Dedicated conversion journeys for each campaign, with a focused message and next step for the homeowner.
CRM & Pipeline
Enquiries are centrally organised and tracked from first contact through qualification to appointment.
Automated SMS Follow-Up
Rapid responses and ongoing communication help keep opportunities moving when your team is busy.
AI-Assisted Follow-Up
AI supports immediate response, conversation and follow-up. Real-person qualification remains part of the process.
Real-Person Lead Qualification
A real person assesses whether an enquiry is a genuine, relevant homeowner opportunity before it reaches your diary.
Appointment Booking
Qualified opportunities progress into booked conversations and appointments for your sales team.
03
MEASURE & BUILD
Learn from the pipeline. Improve the system.
Campaign Optimisation
Ongoing testing informed by response quality, appointment outcomes, creative performance and client feedback.
Commercial Reporting
Clear reporting on enquiries, qualified opportunities, booked appointments, cost per appointment and pipeline movement, using the data available in your system.
12-Month Growth Roadmap
A longer-term plan connecting strategy, quarterly content cycles and campaign learning to your business’s growth priorities.
THE HUMAN DIFFERENCE
Automation
for speed.
Humans
for judgement.
AI responds instantly.
A real person qualifies
the opportunity.
Homeowners shouldn’t have to wait because your team is fitting a kitchen or running the showroom. Automated SMS and AI-assisted follow-up keep the conversation moving.
Then a real member of the qualification team brings context and judgement to the enquiry before an appointment reaches your diary.
Technology supports the process. People check the opportunity.
PROJECTS / PRODUCTS / PEOPLE
05 / QUARTERLY CONTENT PRODUCTION
Fresh creative.
Every 90 days.
Ads fatigue. Your creative shouldn’t stand still.
Every quarter, our content team comes back to you. We capture your finished projects, showroom, products and people, building a fresh bank of photography, video and social-first creative.
Real material from your business. New angles for your campaigns. A reason for the right homeowner to stop scrolling.
Completed projectsShowroom & productsYour teamVideo & photographyOffers & campaign creative
SHOOT→LAUNCH→LEARN↻
Interior imagery is illustrative; not presented as South West Leads client work.06 / THE LONGER VIEW
90 days to prove it.
12 months to build on it.
Your first 90 days sit within a longer plan. Each quarter adds fresh creative and another cycle of learning.
QUARTER 01
Build the complete system.
Positioning, campaign build, your first creative bank, landing pages, CRM and the qualification system. Launch, learn and optimise.
Fresh content every 90 days
07 / THE SOUTH WEST LEADS GUARANTEE
45 qualified
appointments.
90 days.
Or your
money back.
We’re confident enough
in our system to put
our money behind it.
The offer is clear: 45 qualified appointments in your first 90 days, or your money back.
Advertising, creative, follow-up, human qualification and appointment booking. One system with a concrete performance commitment.
Refund covers our first 90 days’ agency fees, not advertising spend or separately itemised third-party costs. Agreed budget, qualification and recorded follow-up requirements apply.
View guarantee terms08 / WHY SOUTH WEST LEADS
More than
an ads agency.
There is more than one way to run marketing. Here’s how an enquiry-only engagement differs from our complete acquisition system.
| THE OPERATING MODEL | An enquiry-only engagement | South West Leads ↗ |
|---|---|---|
| The objective | Generate enquiries | Book qualified homeowner appointments |
| The journey | Advertising to a form fill | Campaign funnels, CRM and a managed pipeline |
| The follow-up | Handled by your business | Immediate SMS and AI-assisted follow-up |
| The quality check | Handled by your business | Real-person lead qualification |
| The creative | Defined by the engagement | Fresh on-site production every 90 days |
| The view ahead | Campaign activity | A 12-month growth roadmap |
| The commitment | Defined by the engagement | 45 qualified appointments in 90 days, or your money back |
A comparison of service scopes, not a claim about every other agency. Guarantee terms apply.
3+
YEARS TRADING
09 / ESTABLISHED. SPECIALIST. UK-WIDE.
Built on experience.
Focused on your industry.
South West Leads has been trading for more than three years, working with businesses and developing its customer-acquisition approach.
Today, that focus is clear: helping UK kitchen, bathroom, window and door companies turn homeowner interest into qualified appointments.
About South West Leads10 / THE DETAILS
Good questions.
Clear answers.
Understand the system before you decide whether it’s right for your business.
A qualified appointment is more than a name and phone number: it is a relevant homeowner opportunity that has been through qualification and progressed to a booked appointment. The homeowner must expressly agree a date and time, meet the written campaign criteria and be reviewed by a real person. Duplicate, spam and pre-existing opportunities do not count. Bookings are guaranteed, not attendance or sales; see the full Guarantee Terms.
View guarantee terms →YOUR NEXT CHAPTER
Let’s put the next
90 days to work.
Book a free strategy call. We’ll look at your market, service area and current acquisition setup to see whether the system fits your business.
45 qualified appointments in 90 days, or your money back.
Refund covers our first 90 days’ agency fees, not advertising spend or separately itemised third-party costs. Agreed budget, qualification and recorded follow-up requirements apply.